A lot of people seem to believe that the way to improve business performance is to improve the user experience. But if you improve the UX of a product or service that customers hate, they’ll only come to hate it faster. The only rational way to improve performance is to identify actionable metrics, make experimental adjustments to the product, and see whether the numbers move in the desired direction.
The exercise is based on a simple process: be creative and open-minded in generating many possible ideas, but subsequently be dispassionate and sensible to evaluate and select the best ones.
Interface Design Anti-Patterns
Design Web Interfaces
React immediately to user’s actions.
Design Web Interfaces
Use transitions to capture the user’s attention.
Design Web Interfaces
Provide an invitation to enhance discoverability.
Design Web Interfaces
Stay on the page instead of changing context on a new page.
Design Web Interfaces
Keep the interface lightweight to reduce the effort of interaction.
Design Web Interfaces
Make it Direct by allowing users to interact directly with the contents without changing to a new page.
Design Web Interfaces
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